Instagram Basics

Set up your profile

1. 1Create an account using your store name, or as close as you can get.
2. 2Switch to a professional (business) account in Settings. This unlocks insights and shopping features.
3. 3Use your logo as your profile photo.
4. 4Write a short bio: what you sell, who it’s for, and a call to action.
5. 5Add your store link to your profile.

Make it look great

• Create story Highlights for New Arrivals, Best Sellers, and Reviews.
• Use your brand colors and fonts so your posts look like they belong together.
• Connect your Instagram to your Facebook page so you can post to both from Meta Business Suite.

Posting habits

• Post three or more times a week, at times your followers are active.
• Mix product posts with Reels, tips, and behind-the-scenes content.
• Reply to comments and messages quickly.