Pin consistently
- Pin a few times a week rather than all at once. Pinterest rewards steady activity.
- Create fresh Pins, with new images or new text, for your best products.
- Schedule Pins ahead of time so you stay consistent.
Be searchable
- Use clear keywords in board names, Pin titles, and descriptions.
- Write board descriptions explaining what people will find there.
- Pin seasonal ideas 30 to 45 days early. Pinterest users plan ahead.
Mix it up
- Pin ideas and inspiration, not only your own products.
- Try video Pins to show products in action.
- Share your Pinterest link on your other social accounts and your store.
Launch tip
Pinterest is a long game. Pins can take a few weeks to take off, so keep going even if it feels quiet at first.